Entry deterrence via renegotiation-proof non-exclusive contracts

نویسندگان

  • Ingela Alger
  • Mark Armstrong
  • Zhiqi Chen
  • Jay Pil Choi
  • Patrick Rey
  • Aggey Semenov
  • Julian Wright
چکیده

We establish the entry-deterring role of vertical contracts in a setting that does not rely on asymmetric information, the exclusivity of the incumbent’s contracts, limits on distribution channels, or restrictions on the ability to renegotiate contracts in case of entry. The optimal contract we describe is a three-part quantity discounting contract that involves the payment of an allowance to the downstream firm and a marginal wholesale price below the incumbent’s marginal cost for sufficiently large quantities.

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تاریخ انتشار 2011